What is your business name and how did you come up with it?

Our business name is Ittysweetcheeksboutique, our aim was to create a catchy and unique name for our business as well as to incorporate the meaning to our business which you can read about in the question below.

What products do you sell?

At Ittysweetcheeksboutique we offer a huge range of children's unique clothing and accessories for example we also have a range of children's every day essentials such as backpacks which are great for those nursery trips or to use as a everyday bag, we offer a range of children's plates great for those little ones and big ones who are on to solids.

We also have a large range coming in of nursery items, pillows, garland, felt decorations and so much more.

We have so much on offer for every child aged newborn up to 10 years.

Here are some images of the items we have on offer-


The best part is we also have a large range of vintage clothing for children because who doesn't love an old vintage outfit!

We have lots of looney tunes, Mickey Mouse, bambi and more.

Here's some examples-


What does a typical day look like?

A typical day for us is mostly ensuring all customers are up to date on where their orders are.

We also like to fill in order forms to ensure all customers receive their items which they ordered and don't receive another persons orders by mistake.

We are always uploading new products everyday on our Instagram too.

What hours are you open?

Ittysweetcheeksboutique is open 24/7

7 days a week.

We are always happy to take orders any time of the day or night.

We like to ensure that all customers feel like they can message us and we will respond straight away. This is super important to us to achieve happy customers.

How many people are behind your business? Who are they?

At the moment there's currently 2.

Myself, the main runner behind Ittysweetcheeksboutique

I'll tell you a bit about myself...

I'm Ellie, I'm a first time mum to a cheeky little boy called Logan who is 1 years old in March.

I live in a small town in Staffordshire where there's not much to do, this leads to the reason for starting Ittysweetcheeksboutique.

My post office runner who kindly delivers all of your orders to the post office is my Mother.

We will shortly be looking for brand reps to help our business out over on our Instagram

So be sure to keep an eye out for that post.

When did you launch?

We opened January the 31st 2018.

What's your favourite part of running your business?

My favourite part about running Ittysweetcheeksboutique is supplying all the gorgeous items for you all to buy. I also love that all of my customers are super friendly and I've made lots of friends through Ittysweetcheeksboutique.

What got you into the business?

I've always loved buying clothes for my little boy but not a lot catches my eye at times.

I look for vintage, super cute baby clothes and at times all I can find is plain grey clothes that we probably already have.

So I thought, I live in a small town where there's nothing to do, I love shopping for clothes and children's items myself and I know a lot of other people do too so why not start doing a business so other parents have the opportunity to buy items that maybe they wouldn't find in their local shops.

What makes your business unique?

Our huge range of items which are all a variety between baby items, nursery items, bigger children's items and much more makes us super unique.

Have you any previous experience or interest in this field? 

I have not.

Do you have a shop/website? 

I'm glad this question is here.

We did originally open up a shop on Tictail unfortunately tictail prices did not meet what we was looking around so we have now closed down our tictail shop.

We now take orders through PayPal which is 100% safe and protected for our customers and ourselves benefit over on our Instagram.

We are currently looking at other website and business pages where we can again set up our shop.

Do you offer specialist services? 

Yes of course.

We actually offer personalised/made to order t-shirts, rompers, bodysuits, bibs etc.

In a variety of personalised vinyls/patches.

You can message us at @ittysweetcheeksboutique on Instagram for more details. 

Here is my little boy wearing a personalised vinyl t-shirt made by us at Ittysweetcheeksboutique.


As for wholesale that is something we would gladly do if anybody was interested.

Where are you located? Does your location reflect your product? 

We are a home ran business located in a small town in Staffordshire.

We are surrounded by green.

How do the seasons affect your business? 

Seasons will affect new stock in the meaning we will introduce stock to meet that season for example summer we will be introducing summer clothes and so on.

Winter season may affect our postage service if there's lots of snow where we are but if that's the case you will always be notified and your order will be sent out as soon as possible afterwards.

Do you have any projects coming up? 

We have lots of new ideas coming up so be sure to keep an eye out on our Instagram page.

What has been your biggest achievement in your business?

Our biggest achievement would be the amount of orders we have had so far from all my lovely customers.

A lot of followers over on our Instagram are always commenting that we offer a range of lovely items and this is something that we are super happy about because this is our aim, to provide items our followers and customers would like.

What has been your biggest hurdle?

Our biggest hurdle is probably getting all of your orders out to you asap.

As a new business just starting we say that our wait would be 3-4 week we aim to deliver within this time.

What do you think has made your business successful?

We are always very polite to our customers and followers which is super important again to achieve success in a business because no one likes a business with a snotty unkind owner behind it.

What advice would you give someone looking to start a business?

Always be polite to your customers

Keep them updates as much as possible

Offer a large quantity of different items

Always support other businesses as well as new ones

Keep at it

What is your price range of products/services?

Variety of products mean a variety of prices which are very reasonable too.

What are your popular product?

Our most popular items have been our range of swimwear, backpacks, coats and rompers.

Here's a picture of our most brought items-


Where do you see your business in 5 years' time?

We would like to think in 5 years time we would be a go to business for customers.

But who knows what the future can bring?

Tell us a little about you the owner?

As mentioned in an above question

My names Ellie

I'm the running leader of Ittysweetcheeksboutique.

I live in a small town in Staffordshire surrounded by sights and green.

I'm a first time mum to a cheeky little boy called Logan who is 1 years old in March.

I love shopping! Especially buying for Logan.

My dream job is to work in some kind of csi and to run my own business which is of course Ittysweetcheeksboutique.

I find this question hard to answer because I'm a boring person with not a lot to say about myself haha.

If you had to describe your business in five words, what would they be?

Polite workers





Who is your business aimed at?

Parents who have children from the age of Newborn up to 10 years.

Who love to shop.

Love to buy vintage and unique children's clothing and items.

What makes you stand out from your competitors?

I'd like to think our variety of different items but I don't think it's a competition.

Have you got anything exciting coming up? 

We will be running:



And lots more

To win items that we sell

Again keep an eye out over on our Instagram page


Please help support this small business by following them on their social media!

Contact details:

Instagram - @ittysweetcheeksboutique