Joli et Rose


What is your business name and how did you come up with it?

My business name is ‘Joli et Rose’, which translates from French to mean ‘Pretty and Pink’.  I wanted to make my shop name a little more ‘romantic’ and whimsical!

What products do you sell?

I sell Handmade Children’s Clothing, lovingly made by myself. I design almost all of my own items (from sketchbook to drafting the sewing patterns myself and then producing). Some of my items are made with pre-created sewing patterns, but the majority aren’t.

What does a typical day look like?

A typical day for me is an early start, breakfast, up into my sewing room for 9AM, sewing through the morning until noon, lunch and then more sewing from around 12:45PM to roughly 5 or 6PM. Then I (very hastily) do any housework that needs doing (very much a secondary priority! Haha!), I’ll make dinner and then settle down for the evening. All the while, responding to messages, keeping on top of my order book and promoting the items I make!

What hours are you open?

I don’t really have specific ‘opening hours’. My typical hours of work are from 9-5/6PM, however I am answering messages and promoting via my Instagram and Facebook pages hours either side of this range.

How many people are behind your business? 

Just one- and it’s me! Joli et Rose is a one-woman-show. From sourcing fabrics to managing account books, it’s all my responsibility!

When did you launch?

I launched in September of 2017.

What's your favourite part of running your business?

My favourite part about running Joli et Rose is seeing items I have made up being worn and the little people wearing them strutting their stuff! There is something truly magical about creating clothing from scratch and seeing children conquering the world in it.

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What got you into the business?

I began on my sewing journey many moons ago, creating items like cushion covers etc. It was when my niece, Isla, was born that I started dressmaking. It took several not-so-delicate pushes for my sister and partner to convince me to try my hand at selling the items I make.

So I began to practise more and more, self-teaching myself to construct clothing that looked professionally-made and polished.

It took quite a long time to get to a standard I was happy with, and the rest has been ancient history!

What makes your business unique?

I think what makes Joli et Rose unique is the sheer amount of love and attention to detail I pour into the items I make. If I am not happy with the finish on an item, I start again. No shortcuts are taken and I have to be proud of an item before I send it off to its new Home.

Have you any previous experience or interest in this field?  

None! I am fully self-taught!

Do you have a shop/website? 

My website has been in the works for a short while now! (One look at my schedule will tell you why!). I am currently taking all orders direct via my Instagram & Facebook Pages until my website is complete.

Do you offer specialist services?

I do indeed! All of my items are made-to-order, with the customer’s choice of fabric, style, size, finish and embellishments. Every item I create is unique, and that’s what makes them so special!

Where are you located? Does your location reflect your product?  

I’m located in a rural area of Shropshire. You couldn’t be surrounded by this much greenery and not love a lot of floral prints!

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How do the seasons affect your business?

The seasons do indeed affect the items I create- throughout autumn and winter, I tend to make up far more long-sleeved items in darker colours. The spring and summer are the most enjoyable for me, though, as I get to crack out all the gorgeous bright floral prints!

Do you have any projects coming up? 

I have some ‘Mummy-and-Me’ sets in the lineup, as well as conceptual ideas for occasion dresses and skirts!

What has been your biggest achievement in your business?

My biggest achievement was around February time, around 5 months after my launch, where my order frequency was so high that it was financially viable for me to resign from the customer service job I had at the time.

What has been your biggest hurdle?

My biggest hurdle has been staying motivated when there is a high turnaround. It’s very easy to look through your full order book and panic! I have since learned to tackle a smaller amount of orders at any one time, and this seems to do the trick.

What do you think has made your business successful?

I think the fact that I am a real person, working my bottom off, makes my business successful. I build amazing rapport with my customers and am always personable and understanding. I think the idea of buying an item made by someone who loves what they do is really wonderful.

What advice would you give someone looking to start a business?

My advice to someone looking to start a business is to take it slowly. Learn your craft before you try to sell it. And when you think you have learned all there is to know, learn more.

What is your price range of products?

From Dribble Bibs to Party Dresses, my product range is generally very large. Along with custom orders, I make hundereds of different items, all unique in their own way.


What are your popular products?

My most popular items are Smock dresses, Frill-Waist Skirts, Party Dresses and Rompers.

Where do you see your business in 5 years’ time?

In 5 years time, I would love to have a premises to sell my items from. Social media has been an amazing tool for my disposal, but in 5 years time I would love to have a little shop.

Tell us a little about you the owner?

I’m Robyn, I’m 22 and before I became self-employed, I worked a string of small customer-service jobs. I was never quite satisfied with them and always knew I wanted to do something a little bit ‘more’... but I didn’t know what that was until I began the process of establishing Joli et Rose.

If you had to describe your business in five words, what would they be?

Tricky one! How about ‘Handmade and sewn with love’.

Who is your business aimed at?

My business is aimed at mums/dads and their little ones!

What makes you stand out from your competitors?

I think what makes me stand out from my competitors is how every garment I make is made-to-order, and made to certain specifications chosen by the customer.

Have you got anything exciting coming up?

My summer range is currently in the works! Lots of sundresses, summer rompers, sunhats and other lovelies!


Please help support this small business by following them on their social media!

Contact details:

Facebook - Joli et Rose- Handmade Children’s Clothing

Instagram - @Joli_et_rose

Email -

Telephone - 07904 876800