Nambaroo

What is your business name and how did you come up with it?

My business is called Nambaroo.  I wanted to call it something that used my name but also had something about me in it too ... lots of friends and family call me Roo, so that bit was easy! Nambaroo is a name given to an ancient marsupial. I spend a lot of my time babywearing and, more often than not, my products are made whilst wearing my youngest whilst she sleeps. So, in essence, I have named myself after an old kangaroo! And most days that is indeed how I feel!!

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What products do you sell?

I make and sell handmade jewellery and gifts. I hand paint the wood beads and I make the clay beads myself too. I am just starting to make pewter jewellery, which is really exciting as I melt the pewter myself over an open fire.

What does a typical day look like?

Being a 'work from home mum' means that there is no typical day.  There are certain aspects outside of work that remain the same such as the school runs, the chaos of getting everyone ready and fed, the washing etc etc.  The rest of the day is weather (and sleep!) dependent ... we walk the dog, we play, we throw food on the floor and we have a mega sleep in the middle of the day, which is when I get some work done! If she falls asleep on me then nap time is admin time and I get work done on social media, photo editing, my Etsy shop etc.  If she falls asleep in the wrap then I can make jewellery whilst she sleeps.  If there are orders that I don't manage to complete during the day then they get done once the girls are asleep at night.

What hours are you open?

Without sounding like Ronnie Barker, I am open all hours.  My shop is online and can therefore take orders whenever. My work fits around my family.

How many people are behind your business? Who are they?

I am a bit of a one man band. I design, make and sell my products.  But I do have a very fabulous and supportive family who help me too!

My partner helps with childcare and just general support and loveliness! My Mum helps at craft fairs and also entertains small ones if I have orders to get in the post!  My dad helps with making my craft fair stall, he has a lot of tools, a lot of wood and is very practical!  My brother is a graphic designer and has created my logo and business cards and is great for running marketing and branding ideas past!  My sister shares the same love of all things pretty and is good to run ideas past.

When did you launch?

I started in September 2017, so I still feel pretty new. I have loads of ideas for new products I want to make and ways I want to grow my business.

What's your favourite part of running your business?

My favourite part has to be the feedback from happy customers - it's great to know that other people value what you are doing!

What got you into the business?

I have always loved jewellery and I love being creative.  I wanted to find something creative that I could do whilst my youngest was asleep and it kind of grew from there!!

What makes your business unique?

I guess what makes it unique is me! There are so many jewellery makers out there ... I just design and make what I believe to be beautiful and pieces that I would love to wear and I think that passion and love comes through into my jewellery.

Have you any previous experience or interest in this field?

I am an experienced Primary School teacher but the work-life balance just wasn't there, so whilst my girls are small I choose to do something where I can really put them first.

Do you have a shop/website?

I sell my jewellery in a few shops from Penzance to the Isle of Skye! I also have an Etsy shop called Nambaroo. https://www.etsy.com/uk/shop/nambaroo

Do you offer specialist services?

All my jewellery can be personalised and customers can choose their own colours and designs.  Although my shop says there is '1 in stock' everything is made to order to ensure that it is a bespoke gift for that customer.

I do sell to wholesale and am always happy to have more wholesale orders.

Where are you located? Does your location reflect your product?

I live in Cornwall. My jewellery doesn't always reflect this but I am working on a more beach themed range at the moment.

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How do the seasons affect your business?

I will be open all year round and the only change will be more time in the summer to design new ranges due to the summer holidays!

Do you have any projects coming up?

My latest focus is on pewter.  I usually use wood and clay so this make a nice change. It has a very Cornish feel as the pewter moulds are made from cuttlefish bones collected on Cornish beaches. And also, pewter is pretty much tin so a nice tribute to the Cornish tin mines of old (a touch of Poldark!)

What has been your biggest achievement in your business?

So far, I think the biggest achievement is shops wanting to stock my products and people wanting to buy them! You never know what the reception will be to a product, especially when just starting out.

What has been your biggest hurdle?

My biggest hurdle has been my self-belief. It's hard to put yourself out there with all those inner thoughts of 'what if nobody likes it?' I have 'met' some fabulous other crafters and small business owners on social media and at markets.  It's great to hear you are all in the same boat and there are so many help groups and supportive people out there that keep you going!

What do you think has made your business successful?

I think my business has got off to a good start and there is potential to grow ... I just need to go for it!

What advice would you give someone looking to start a business?

Make sure it is something you are passionate about and something you are willing to put endless hours and effort into, it definitely isn't the easy option!  Remember to be kind to yourself, believe in yourself and have a constant supply of chocolate in the house!!

What is your price range of products?

My products online range from £4.50 - £20 plus postage.  I don't believe in making a profit from postage so you only pay what it actually costs to post your product.

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What are your popular products?

Necklaces are the most popular and the geometric bead necklaces are probably sold the most.

Where do you see your business in 5 years’ time?

I find looking into the future hard ... I'm definitely a live in the moment kind of girl! I am aiming to grow my range of products, build my Etsy shop and start selling from my own website.  I also want to increase the number of shops that sell my jewellery.

Tell us a little about you the owner?  

Before this I was a Primary school teacher.  I had my first daughter and the balance wasn't there so I stopped and made my family my priority.  I started a business called Wonderbuds, which I would love to do again in the near future.  It was all about learning through play with a variety of sensory, messy play based activities.  There were very few baby and toddler groups around us so I started my own. My daughter loved it and I hope to be able to create the same opportunity for my youngest.

I then trained as a Forest school leader and eventually went back into teaching through this, teaching Reception part-time.  I loved it but was pregnant with my youngest so put that on hold for a while.

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If you had to describe your business in five words, what would they be?

My business in 5 words ... gifts, bespoke, handmade, colourful and cheerful.

Who is your business aimed at?

My business is aimed at anyone with a love of pretty things! My customers range from little girls at school to the elderly.  I have four generations in my family wearing my jewellery and that means everything to me.

What makes you stand out from your competitors?

The handmade element makes me stand out from my competitors and the time given to ensuring that customers can design their own products if they wish.  Many customers compliment me on the packaging and say it is like receiving a gift in the post.

Have you got anything exciting coming up?

I am looking forward to launching my new product range soon... it needs to stop raining for me to get melting the pewter over the fire!!

 

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Contact details:

Website – https://www.etsy.com/uk/shop/nambaroo

Facebook - @nambaroo

Instagram - @nambaroo

Email - ruthsheer13@gmail.com