Knowle Craft

What is your business name and how did you come up with it?

I sat with my husband one night and we brainstormed all the words that were associated with what I wanted my business to represent we eventually came up with Knowle Craft.


What products do you sell?

I sell handmade and personalised stationery such as notebook covers, passport covers and greeting cards.

What does a typical day look like?

Every day is different. I like to start the day early and I generally get any errands done and out the way in the morning. Then, I can get into the crafty zone for the rest of the day. If I need to take any product photos, videos or photos for social media, I try to do this about 12-1pm because I like to make the most of the natural light.

What hours are you open?

I think most independent crafters will say that they are never closed. If a customer contacts me, I will try to get back to them as soon as I can.


How many people are behind your business?

Just little old me, but I get an incredible amount of support from my family. I am very grateful.

When did you launch?

I set up my Etsy shop towards the end of 2017.

What's your favourite part of running your business?

I love the flexibility it gives me. I am expecting a little girl in May and I am so glad that I have a job that I will be able to fit around her.

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What got you into the business?

My mother-in-law. When my husband and I moved back to England she ran a mini craft fair. She asked if I wanted a little space and from there the business grew.

What makes your business unique?

I have recently started personalising the items that I make and my greeting card designs are unique and high quality and completely designed by myself.


Have you any previous experience or interest in this field?

No, my qualifications are actually in teaching English as a foreign language so completely unrelated to crafting. However, I grew up surround by a family that love to craft so I guess it must be in my blood haha.

Do you have a shop/website?

Yes, I have an etsy shop: and I am just considering designing my own website (so if anyone has any tips on that I would love to know.)

Do you offer specialist services?

Absolutely. On the Etsy shop you can opt for FREE personalisation on notebooks and passport covers. For wholesale prices you just need to contact me directly either through social media or email. I am always happy to do special request items too.

Where are you located? Does your location reflect your product?

I live in Okehampton, Devon, but I grew up in a city and so my style is quite contemporary but I do have a growing awareness of the effect we are having on the environment as I am surrounded by such a beautiful landscape as Dartmoor, so I am trying to make adjustments to packaging etc.

How do the seasons affect your business?

I am not affected by the seasons, although I can't deny I love spring and get a lot of inspiration from the flowers in spring.


Do you have any projects coming up?

Yes, I do! Lots of projects but never enough time in the day to do them all. Keep an eye on my Instagram feed for what's new. I can tell you one of my new projects though, I am learning to embroider and thought it would be cool to share what I am learning and ways that you can use it. Over on Instagram and Pinterest you can find some stitch tutorials soon and some embroidery inspo too.

What has been your biggest achievement in your business?

I view every sale that I make as a big achievement.

What has been your biggest hurdle?

Myself! I am my own worst critic and I am not very confident, so trying to put myself out there and picking myself up when things don't quite go to plan is a constant challenge for me.

What do you think has made your business successful?

Being real! Whenever I buy from a handmade company, I want to know who I am buying from. Showing that you are a real person is really important.

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What advice would you give someone looking to start a business?

Do your research first. Don't get carried away with the excitement of it to the point where you don't do any research...and don't be afraid to start small and work your way up. It takes time but all the effort is worth it.

What is your price range of products?

I try to keep my prices reasonable and I offer free postage too.

What are your popular products?

My greeting cards are my most popular product.

Where do you see your business in 5 years time?

I would love for Knowle Craft to be at a stage where I can help to support my family and I would love to create a community of crafters that all give their tips and tricks on different crafts that they love.

Tell us a little about you the owner?

I have been a bit of everything really. I have worked in retail, design, and as I mentioned earlier I used to teach English when I lived in Spain with my hubby. I am a confessed chocoholic and I am a trained barista so I can never resist a good cup of coffee.

If you had to describe your business in five words, what would they be?

1) Colourful 2) Fun 3) High-Quality 4) Personal 5) Modern

Who is your business aimed at?

At the moment mostly women but I am looking to expand my product range to cater for children and men too.

What makes you stand out from your competitors?

My personalisation is hand embroidered.

Have you got anything exciting coming up?

Only the birth of my little girl so I am trying to keep my calendar relatively free in order to have time to rest when I need to at the moment.


Contact details:

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Handmade, (GB)Zoe NewmanComment